How to interview your Interviewer (and snag the job).
- “Tell me about the company culture?”
- “How is the work life balance?”
- “What do you like about the company?”
- Netflix: “How are you thinking about virtual reality making its way into the living room?”
- Wells Fargo: “Will there be more unbundling of your products given that niche fin-tech startups are dis-aggregating current consumer offerings?”
- Best Buy: “What are the highest priority brick and mortar initiatives such as store within a store, express stores etc.?”
5. Counter intuitive insights
Everyone knows the obvious and publicized aspects of a company, but you can separate yourself from the pack by asking about:
- What has surprised the interviewer during their time at the company?
- What do they find most intriguing about the company’s future?
- What is something that may not be obvious to outsiders but is part of the day to day life at the company?
Asking these questions leads to deep problem solving dialogue and instills a feeling that you are already part of the company, as you start to gain insider insight and speak the same lingo as the interviewer.
One of Accela Coach’s clients pursued this line of conversation and discovered a counter intuitive insight in their IT manager interview with Best Buy. Do you know what the most commonly purchased item is after someone buys a high def TV at Best Buy? The answer: Another high def tv on the next store visit! Customers love it so much they buy another for a different room.
Discovering this insight led to discussion about how to leverage customer predictions to increase share of wallet and get more repeat store visits.